I can't remember when I stumbled onto Maggie's Etsy shop Noirohio, but I do know what made me stop on it. The incredible selection of vintage is one thing, but the gorgeous model (Maggie herself) and her stunning collection of tattoos. Now, those are amazing. Her sister, the other gorgeous model in these pictures (in the black and white outfit and black hat), is a tattoo artist. I especially love the two on Maggie's shins and I keenly recall wishing I could have the guts to be inked up like her. I'm serious, people. Major tattoo envy.
I've now bought three beautiful items from her shop and I'm always going back to look for more. I'm thrilled to introduce you to the owner of Noirohio Vintage, Maggie Leadman.
How would you describe yourself?
I'm pretty much fit the description of a type-A personality to a T. I feel like I'm pretty hard working but also a dreamer and hopeless romantic at heart. I can get lost in a good book or movie at a drop of a hat. I change my mind a lot but I guess that's always helped my store evolve.
What are your interests? Your profession? Your aspirations?
I've been running Noirohio Vintage since 2005 (this year will be my 10 year anniversary!) Obviously I love hunting for vintage gems and alway enjoy browsing flea markets and the occasional estate sale. I've always had an interest in photography, especially film and polaroid. I used to take photos all the time when I was younger so I would like to find the time to get back to that again.
Why did you decide to open a shop on Etsy? How long have you been on Etsy?
I decided to open an etsy shop after being on eBay for eight years. The clientele and policies on eBay had been drastically changing since I began selling and I felt it was time to move on. I love the smaller community of Etsy (although it seems to grow larger by the month!). I've been happily selling on Etsy since 2013.
Significance of Etsy shop name?
My shop slogan has always been "vintage is new black". When I was younger I loved film Noir and the word "noir" itself is so beautiful. Being born & raised in Ohio I just put two and two together. Also, the color black is always timeless in fashion and in life. When in doubt, wear black! Ask Johnny Cash, right?
Where do you source items for your shop? What do you look for?
I always pay attention to fashion shows each season & street style blogs to see what new trends will be and keep that in the back of my mind when looking for new items. But above all I always look for super interesting pieces or items I would love to wear. My wardrobe changes all the time - that's why you'll find so many eras of vintage in my shop. I love it all! I honestly shop anywhere & everywhere. When I was doing auctions on eBay I would drive all over the state looking for vintage. Now that the pace of my shop has calmed down tremendously, I am happy to shop when I need new stock (or even when I don't need it). I've been lucky to collab with some awesome ladies on the east coast (Dusty Rose Vintage and Rackk & Ruin) who have supplied some awesome pieces to the shop as well.
What do you like about Etsy?
I love the community on etsy. It feels so much more personal than eBay. The whole website is streamlined and super easy to use. The customer base is wonderful.
Here are some ways you can check out Maggie's shop, NOIROHIO Vintage:
And, there's really no excuse not to. She's giving all my readers an exclusive Etsy discount code. Simply enter NORBYAH at checkout to get 10% off your purchase. How's that???