Sunday, September 28, 2014

Behind the scenes of a lookbook shoot

Doesn't it always feel good to finish a project?  There's a sense of fulfilment and accomplishment.  And, I find when it's a creative project, there's a certain excitement at looking back to see what you've created.

Such is the case with my latest project, styling and creating a lookbook for new clothing brand Baglady Basics.  

But let me back up a little.  Who are Baglady Basics?  How did this project come my way?  

Oh, what a story.  I met Shanya, a lovely girl from Trinidad with the most amazing Caribbean accent you've ever heard, at an event in the spring.  She had come over the border from Dongwon, China to visit Hong Kong and attend an Oroton HK event hosted by Geneva of A Pair and a Spare.  

Shanya and I hit it off right away and since then, on her monthly visa visits into Hong Kong, we've been meeting up to hang out.  I love her visits because not only do we just enjoy each other's company, but more than that, I enjoy hearing her talk about her process of clothing design and getting her business off the ground.  It's so exciting to be around such creative energy, and she's bursting with it.

Together with her business partner Vivian, Shanya has designed some beautiful pieces, sourced fabrics, found a lovely workshop who produce her pieces and launched her online website and blog.  Just click over to see what they're up to and take a look at the designs.

And along the way, she's asked me for my feedback on different aspects along the way.  Back in April, I introduced her to Paola and Ignacio of Tangram, who gave her some invaluable advice about getting started.  From here, Shanya and I have messaged weekly, even through the summer to keep in touch about where in her process she was.  

Suddenly famous, Kristine gets stopped by a tourist for a photo.

Needless to say, I was incredibly flattered that she asked me to take on the role of stylist and creative director for the lookbook to accompany the launch of her designs.

Oh the possibilities, to essentially play dress up with her lovely dresses.  Well, it was exciting and daunting.  It is such an important part of her business.  Could I do it?  Shanya and Vivian certainly thought so, and their confidence in me was all I needed to motivate myself.

They had put so much thought into the concept, Lipsticks, Rings and Things, providing plenty of images for inspiration and a clear vision for what they wanted.  The rest came relatively easy.  

I assembled my team:  Akiko, who shot the lovely pictures for my collaboration with Circuit Jewellery, and two seniors from my school who were ready to act as models for the dresses.  

I was so glad to have worked with these ladies because we all learned together about what it takes to shoot a lookbook.  Akiko and I brainstormed each look and matched them to four locations around Stanley.  Altogether, the shoot took place over three days (I forgot a dress on the first day, and we had to reshoot four looks).  We all learned about lighting, backgrounds and poses that highlight the best of each dress as well as the model wearing it.

Now we're in the photo editing phase, but soon we'll be able to say it's all done and dusted.  I cannot wait to share it with you.  Thanks so much to Shanya and Vivian for believing that I could do this important project for them.  Thanks again to Kristine and Ming for being so flexible with their time, and for enduring such heat while we hoofed it from location to location.  And a big thank you to Akiko for her extraordinary photography and editing (including some daring stunts to get a good picture) and for helping provide some awesome accessories for the outfits.  Follow @imanorbyah and @bagladybasics for other behind the scene pics.

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