Tuesday, December 5, 2017

The Hassle with Hashtags

Every once in a while, I get bogged down with the business of blogging. 

Between the emails I get from web SEO specialists or whatever telling me that they can help my blog rate better on search engines and spam comments suggesting ways I can get more followers, it's sometimes easy to lose sight of why I started blogging in the first place.


At the core, my blog is personal. It's about me, what I think and my experiences. It began way back before hashtags and Instagram, well before social media was an integral part of being a blogger. Since switching my blog to Blogger nearly ten years ago, I started to explore more than our family's adventures in Hong Kong.


I changed blog names when I changed platforms, which opened up all sorts of new possibilities for my writing and introduced me to new communities as well. Fast forward nearly eight years, and my blog has developed into a place to share what I'm passionate about with vintage, second hand and sustainable fashion along with my experiences as a mother. I love sharing these things with the readers I've found here (thank you!).


I don't monetize my blog and I'm not sure that I plan to either. After all, I have a 9 to 5 that I enjoy and life keeps me pretty busy without adding 'professional blogging business' to my load. Don't get me wrong, this blog has brought me many gifts and collaboration opportunities. I have brands I love to work with and I feel like I'm part of the industry in my own way. 


But there are times where it just starts to feel less creative and more like work and I begin to lose my inspiration. One such time is trying to stay ahead of the always changing social media game, which brings me to the topic of this post.  Hashtags. It's part of the love-hate relationship I have with Instagram. Just when you think you have it figured out, it changes.


And why does that matter? Well, in the grand scheme of things it doesn't.  But it also does. I mean, I'm far into this blogging/Instagram thing now and so I do want my content to be seen and read. I'd like to think that when a SEO consultant emails me, I can confidently say that I don't need their services because I have figured most of it out on my own. By myself.


And mostly, I'd like to stop getting bogged down in followers and analytics and keep doing this for the love of what I do. Hashtags and analytics are not inspiring.  I'm inspired by connections and style inspo I get from the blogging community out there, but if I don't stay on top of the social media game, I won't stay connected. 

So there, I said it. It's off my chest.

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