Saturday, January 10, 2015

New year, new look

I have a little secret project I've been working on and I've been waiting for the beginning of the year to reveal it.  Actually, to be honest, I didn't do much of the actual work.  I merely gave feedback to help guide where I wanted it to go.


But let me back up and explain. Months ago, I met the lovely Clare Cook, artist of Without an I at Stanley Plaza.  She had set up a small booth to showcase some of her designs on notecards, thank you cards, and other greeting cards, etc.  I stopped and admired her typography and her artwork, introduced myself and asked her if she every did custom jobs for bloggers, grabbed her card and rushed off to whatever Saturday activity I was rushing off to.


A little while later, after doing some thinking about changing up my blog, I got in touch with Clare to see if she'd be interested in designing a new header for me.  After asking me various questions about what I'd like to keep, what was important to me and what theme I was looking for, she got to work.  I really appreciated how she responded to my feedback and incorporated the possible blog headers into my blog so I would have an idea what it would look like.  I decided to ask her for some other design feedback on what she would suggest for my blog to 'clean it up' a little and she gave me some great pointers which I took to heart and will incorporate in the layout.


It was interesting to see how my own ideas changed as she worked on incorporating them into the design.  I initally thought that I'd like to keep an image in the header, but after seeing it in various ways, I eventually decided to explore the simpler design of the font all across.  I also discovered that I was really attached to the butterfly image, so we worked with various versions of how that would look (filled in, more realistic and less 'drawn', etc).  As before when I changed my blog header, I asked some trusted eyes for feedback and I appreciated the honesty I got with their responses, too.


I'll share some of the pictures of the process as well as a little interview with Clare about what inspires her before revealing the new layout on Sunday.



--where are you from and how did you end up starting this business? 

I am originally from Sydney. But I have lived in Toronto, New York & Hong Kong. I have always had a passion for art and design and I love to create. I found my day to day job wasn't giving me enough room for creative expression so I started doing extra work in my free time. Friends have always asked for help with design work and through peoples broad requests I have started to build a strong identity and direction for my design style. 

--what inspires you?

I am inspired by people and the world around me. I love images and I love working with words. Creativity almost seems endless and every new challenge proves you have more to give. I do spin through instagram & pinterest daily and find myself coming up with ideas when I am immersed in a world of images. Ideas can spark for almost anything.  

--where do you hope this business will go?  what goals do you have for the future?

I aim to continue to push myself and see how far my creativity can go while always learning. I like to always out do each design, repeating isn't really an option. I would love to continue to travel and work on a variety of projects. I'd like to one day be able to create works which impact people enough to make positive changes. I think one image can be so powerful. 


If you'd like to get in touch with Clare to enquire about some design work, please shoot her an email at: clare.l.cook@gmail.com  

You can see more of her work on her website (linked at the beginning of this post) or on her Instagram account @withoutani

Thanks again Clare for creating a new look for I'm a Norbyah.  I can't wait to show my readers what you've created.  Check back tomorrow to see which design I picked and to the view the new blog layout!

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