Sunday, January 19, 2014

Eco Chic Design Awards: The winner is...

Without a doubt, for me, Karen Jessen from Germany was the clear front runner of the evening.  Her collection used the reconstruction method of sustainable design and by far it was the detail and workmanship in each piece that won me over.

The Eco Chic Design Award 2013 winner, Karen Jessen.

But let me back up.  What is the Eco Chic Design Award?  As stated in their press release, 
"The EcoChic Design Award is a sustainable fashion design competition inspiring emerging fashion designers to create mainstream clothing with minimal waste. Designers are educated with the theory and techniques to enable them to create sustainable clothing via zero-waste, up-cycling and reconstruction. The competition puts emerging sustainable design talent in the spotlight, creating a platform for the next generation of designers to cut waste out of fashion. The inaugural The EcoChic Design Award was launched in Hong Kong in 2011 and previous cycles include Hong Kong 2012 and China 2012."  For more info, visit their website.





The EcoChic Design Award focuses on three sustainable design techniques:

1.  Zero-waste is a design technique that eliminates waste at the design stage.
2.  Up-cycling is the recycling of a material into a product of higher quality.
3. Reconstruction is the process of making new clothes from previously worn garments or preformed products.


My favorite look of the night from winner, Karen Jessen.


Each of the grand finalists whose designs were featured that night took workshops on how to incorporate these design techniques into their collection.  If you've been following along on my blog, you'll know that I've been a fan of the NGO Redress and founder Christina Dean's work on the 365 Challenge for some time.  

A very wearable collection from runner up, Louise de Testa from France.

For me, Wednesday night was a real treat.  Not only did Christina invite me to the show, but also to the after party at Miele where I had a chance to chat with her and meet the people who contributed to putting together the amazing show.  



The night was truly a humbling experience for this little blog and me.  Never had I imagined such an opportunity for myself, to attend an event during Hong Kong Fashion Week, yet there I was in the middle of it all.  


And, I hope to be there again next year.

***Most pictures from The Eco Chic Design Award media kit. For more of my pictures, head over to my Instagram feed @imanorbyah 

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